Google Analytics

Google has created free analyzing software for your website. Google Analytics promises to be a sophisticated and easy way to track your visitor’s actions while they are on your website and, ultimately, allow you to optimize your site for the most click conversions per visit.

Google Says:

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

I have not yet been able to test Google Analytic’s capabilities because it takes the software twelve hours compile it’s initial traffic analysis of your site. All this information is tracked through a simple javascript include that is placed on every page you want tracked. Very simple for us bloggers to just include in our header file. God I love server side programming!

Google Analytics is being compared a new startup company called Measure Map. Although Measure Map does provide similar services, I believe that Measure Map is much more geared to bloggers and Google Analytics seems to be more aimed towards websites in general. This is all speculation on my part because Measure Map is STILL in closed beta. Come guys, just let me in to the beta, please!!!!

Tags: Google, Google Analytics, Analytics, Software, Tracking Software, beta, Web 2.0