5 Ways to Grow Your Email Subscriber List

A properly managed Email newsletter can be an extremely powerful tool. With some companies reporting a return on investment of over $40 for every dollar spent on Email marketing, you can see why this is an increasingly popular means of direct marketing. The only catch is, you’ve got have subscribers to send an Email to first! Here’s a few quick tips to help increase the number of email subscibers. Continue reading »

Domain Parking Update

A while ago, I wrote a quick blurb about my decision to park some of my domains I’ve been sitting on. I figured I’d do a quick recap and look at the money made over the past six weeks. Continue reading »

Book Review: Mobile Web Design

You’ve probably seen many reviews on Cameron Moll’s book Mobile Web Design around recently. I thought I’d add my own. Continue reading »

Domain Parking

I own a ton of domains. I’m not sure how many, but I know it is a lot. I purchased the majority of them for projects that I never got around to doing. So many of my domains sit idly in my godaddy account collecing dust. Or collecting money for godaddy because their parking page is still on them. If you are unclear as to what domain parking is, there is a great Wikipedia article that will explain everything. Continue reading »

Flash on Top of Flash

At work we just implemented a ‘Corner Peel’ Flash Advertisement. You can view an example over at the Moscow-Pullman Daily News. I had a problem when putting this ‘Corner Peel’ flash ad onto the home page, you see we run a handful of advertisements of various sizes throughout our website. One of those being a leaderboard ad (728 x 90 px). When the corner peel is ‘peeled back’ it lays on top of the leaderboard.

When I saw this for the first time, the leaderboard advertisement was a flash ad and was laying on top of the corner peel ad and thus looked very funny. This little problem caused me quite the headache today. I thought I’d show you the little trick that saved me an even bigger headache. Continue reading »

Page Views or Ad Views

What is more important, page views or ad views? You may be saying to yourself, “shouldn’t they be the same?”. Well, yes and no, Johnny. You see, you can have multipile ads on a page, therefore creating more ad views than page views. Here lies the conundrum…Is page views or ad views a better metric of your sites popularity and overall worth? Continue reading »

I’m Part of the Cool Crowd Now

Finally! After submitting this site to Text Link Ads almost 6 months ago, I have finally been accepted into their publisher program. If you would like to advertise on this site, you can do so here or by clicking the link in the upper right hand corner.

If you are unclear as to what Text Link Ads does, you can read their About Us page.

Tags: advertising, text link ads, affiliate programs

Split Testing Google Adwords

I just stumbled across a method of testing your Google Adwords ads that I’d never thought of. It’s called split testing and its a simple, yet powerful method to test your ads.

The idea is to create two ads that utilize the same keyword. Each ad has its own unique title and description. Place the ads with the same bid price. Google will alternate the ads accordingly for you. Run each campaign for 24 hours. The ad with the higher CTR is the better ad. Now repeat that whole process with a new ad and the winning ad from the previous split test.

Keep competing with yourself to create better and better ads. This little activity will help your click through rate grow while also letting you lower your bid price.

When doing a split test, you need to make sure that you select only the search network and NOT the content network because the content network, Adsense, will skew your results slightly. If you are targeting Adsense specifically, create a separate split test.

Tags: google, adsense, adwords, advertising, split test, ctr