Split Testing Google Adwords

I just stumbled across a method of testing your Google Adwords ads that I’d never thought of. It’s called split testing and its a simple, yet powerful method to test your ads.

The idea is to create two ads that utilize the same keyword. Each ad has its own unique title and description. Place the ads with the same bid price. Google will alternate the ads accordingly for you. Run each campaign for 24 hours. The ad with the higher CTR is the better ad. Now repeat that whole process with a new ad and the winning ad from the previous split test.

Keep competing with yourself to create better and better ads. This little activity will help your click through rate grow while also letting you lower your bid price.

When doing a split test, you need to make sure that you select only the search network and NOT the content network because the content network, Adsense, will skew your results slightly. If you are targeting Adsense specifically, create a separate split test.

Tags: google, adsense, adwords, advertising, split test, ctr

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