Page Views or Ad Views

What is more important, page views or ad views? You may be saying to yourself, “shouldn’t they be the same?”. Well, yes and no, Johnny. You see, you can have multipile ads on a page, therefore creating more ad views than page views. Here lies the conundrum…Is page views or ad views a better metric of your sites popularity and overall worth?

Page views, in my opinion, are a way to measure the usefulness of your site. Being that, the more page views, the more useful and sought after your site, and your site’s content is. Of course more page views means more ad views. But on the same note, more ad locations means more ad views per page view and therefore more chances for revenue.

I think it boils down to page views, although slightly smaller in size, are what makes your site meaningful not ad views. Ad views just help to support more page views? You lost yet? Me too.

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