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Why Redesigns are Necessary

I’m currently in the early stages of redesigning a local newspaper’s website. I’ve been compiling statistical information such as the most trafficked pages and what time of day is the busiest and also where users are clicking on each page. Crazyegg.com allows me to log click activity and compile that information into something useful.
What I’ve noticed is that while the home page has links to almost all of the current edition’s articles, very few people users are venturing past the page fold. Also, over 60% of the clicks occurring on the home page are on four links.
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Statistics, Web Design
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My Egg Got Cracked

crazyegg.com logoI was lucky enough to be invited to the Crazyegg beta test. I believe it is an open beta now, but don’t quote me on that. Anyway, I’ve had nothing but trouble with this site since it’s launch. Login frequently doesn’t work, when loading a snapshot, as they call it, the ajax progress bar shows no progress.

For those of you that don’t know, Crazyegg is a website analytical service with an interesting twist. The focus of the service is to show where users are clicking on a specific page. This is interesting because it doesn’t matter if where they click takes them to a different domain or not (currently Google Analytics can’t track this), it logs every click, regardless.
I really hope they can fix these problems as the service they provide is worth the prices they are asking.

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