A properly managed Email newsletter can be an extremely powerful tool. With some companies reporting a return on investment of over $40 for every dollar spent on Email marketing, you can see why this is an increasingly popular means of direct marketing. The only catch is, you’ve got have subscribers to send an Email to first! Here’s a few quick tips to help increase the number of email subscibers.
Make It Visible
If visitors don’t notice the sign up form, you might as well forget it. Place it near your content such as at the end of a blog post or product description. Visitors that took the time to read the entire post are more likely to be interested in signing up then the visitor who is on your home page and noticed the form just hanging out in your sidebar.
Tell Them What They’ll Get
Honesty is the best policy here. If your going to be sending an Email with every new post, tell them. Maybe you’ll be recapping all your content for the day / week / month. Whatever it is your sending, make sure your visitor understands what will be in their inbox. Don’t be afraid to put a little spin on it to make it enticing!
Reassure Them This Isn’t a Scam
It is always a good idea to reassure your visitors that their personal info is safe. Tell them up front that you won’t be sharing their info with 3rd parties. If that is your intent, tell them or consider creating a second newsletter specifically for this purpose.
Consider a Free Gift for Signing Up
It is no secret that people love free stuff. A relevant gift to what your website provides or some form of discount on your product or service is a great way to increase your newsletter subscriber count. Just don’t be surprised if they only sign up long enough to receive the gift.
Spread the Word
I think this step is often overlooked. Don’t be afraid to send an email to friends and colleagues notifying them of your newsletter and ask them to forward the message along to others they think might be interested in signing up. Whatever you do, don’t assume your friends want your newsletter and add them to the list without their permission!